Collection: WOMEN'S JOFIT COLLECTION

Real Women. Real Bodies. Real Solutions

Everybody at one time in their life has an idea and thinks to themselves “What if I did this…” More times than not, the idea dies and life carries on. This is a story about one woman who chased that idea, tackled it to the ground, nurtured it and put it in a pair of tights that flattered the backside.

When Joanne Cloak’s addiction to golf began, her idea wasn’t just to start an apparel company, she wanted to make a difference. Joanne wanted to create a shirt for the lady golfer that fit, looked phenomenal and inspired confidence. It has not been an easy journey for females to break into the sport which has long been considered the Old Boys Club. Jofit is all about breaking down the walls of tradition to empower women to reach new limits both on and off the course. Prior to the establishment of Jofit, Joanne was flooded with discouraging advice from almost all her friends and family. “Don’t quit your teaching job. The apparel market is impossible to break into. You have no idea what you’re doing.” She didn’t ignore the warnings, she used it as motivation to prove every doubter wrong. Joanne’s vision of creating an apparel brand that would empower women could have easily failed, but she refused to take no for an answer. Prior to the birth of the brand, she gave a surprise visit to an executive in the apparel industry to pick his brain. The reluctant executive’s initial reaction may have been to call for security to remove Joanne from the premises, but he quickly noted the tremendous amount of determination in the eyes of the woman seated across from him and answered all her questions.

10 products
  • DESERT WILLOW Jofit Rosada Solid Pink Polo
    Vendor
    Jofit
    Regular price
    $59.00
    Sale price
    $59.00
    Regular price
    $85.00
    Unit price
    per 
    Sold out
  • DESERT WILLOW Jofit Blanket V-Neck Mock Polo
    Vendor
    Jofit
    Regular price
    $64.00
    Sale price
    $64.00
    Regular price
    $95.00
    Unit price
    per 
    Sold out
  • DESERT WILLOW Jofit Rosada Zip Polo
    Vendor
    Jofit
    Regular price
    $64.00
    Sale price
    $64.00
    Regular price
    $100.00
    Unit price
    per 
    Sold out
  • DESERT WILLOW Jofit Cheetah Print Wrap Skort
    Vendor
    Jofit
    Regular price
    $54.00
    Sale price
    $54.00
    Regular price
    $80.00
    Unit price
    per 
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  • DESERT WILLOW Jofit Printed Rib Black Polo
    Vendor
    Jofit
    Regular price
    $64.00
    Sale price
    $64.00
    Regular price
    $95.00
    Unit price
    per 
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  • DESERT WILLOW Jofit Midnight Confetti Polo
    Vendor
    Jofit
    Regular price
    $59.00
    Sale price
    $59.00
    Regular price
    $85.00
    Unit price
    per 
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  • DESERT WILLOW Jofit Flounce Back Polo
    Vendor
    Jofit
    Regular price
    $64.00
    Sale price
    $64.00
    Regular price
    $95.00
    Unit price
    per 
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  • DESERT WILLOW Jofit White Halfsleeve Mock Polo
    Vendor
    Jofit
    Regular price
    $64.00
    Sale price
    $64.00
    Regular price
    $95.00
    Unit price
    per 
    Sold out
  • DESERT WILLOW Jofit Long Sleeve Blanket Print
    Vendor
    Jofit
    Regular price
    $69.00
    Sale price
    $69.00
    Regular price
    $105.00
    Unit price
    per 
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  • DESERT WILLOW Jofit Blanket Print Skort
    Vendor
    Jofit
    Regular price
    $64.00
    Sale price
    $64.00
    Regular price
    $100.00
    Unit price
    per 
    Sold out